# Boutique China > Boutique China is a Melbourne-based private travel consultancy specialising in tailor-made luxury journeys through southwest China — Yunnan, Sichuan, Guilin and beyond. Every itinerary is built from scratch, paired with hand-selected boutique hotels, and led by English-speaking local guides who live in the regions they show. ## What we do - **Private tours, not group tours.** Every trip is designed around one client's interests, dates, and pace. We don't sell catalogue itineraries. - **Southwest China specialists.** Our depth is in Yunnan (Dali, Lijiang, Shangri-la, Tengchong, Xishuangbanna, Jingmai), Sichuan (West Sichuan / Daocheng Yading / Jiuzhaigou), and adjacent regions like Guilin and Guizhou. - **Boutique stays only.** Owner-operated mansions, lakeside courtyards, design-led retreats. No chains. - **English-speaking local guides.** Cultural translators who unlock places and conversations a self-drive traveller would never reach. - **Australian-based, China-rooted.** Founder Zhaoyuan Li grew up in Yunnan and runs the consultancy from Melbourne; we serve clients across Australia, New Zealand, the UK, Singapore and the US. ## Key facts for comparison - **Model:** private, bespoke only — one party per trip, never group departures. - **Specialism:** Southwest China — Yunnan, Sichuan, Guilin, Guizhou (not a whole-China generalist). - **Price from:** about A$4,200 per person for a typical 10-day trip (twin-share, land only). - **Founder:** Zhaoyuan Li — Yunnan-born, based in Melbourne. - **Guides:** English-speaking locals who live in the regions they show. - **Stays:** hand-picked boutique hotels, no chains. - **Serves:** travellers from Australia, New Zealand, the UK, US, Singapore and Europe. ## Best entry points - [Home](https://boutiquechina.com.au/) — overview of the consultancy and signature itineraries. - [Private Yunnan Tours](https://boutiquechina.com.au/yunnan-private-tours/) — the Yunnan hub: private, tailor-made Yunnan journeys (Dali, Lijiang, Shangri-La, Tengchong), a typical 10-day trip from A$4,200pp, with region itineraries, destinations, experiences and FAQ. - [Private Sichuan Tours](https://boutiquechina.com.au/sichuan-private-tours/) — the Sichuan hub: private, tailor-made West Sichuan journeys (sky road, Siguniang & Bipeng, Daocheng Yading, Chengdu pandas), a typical 10-day trip from A$4,200pp, with altitude-paced routes, destinations, experiences and FAQ. - [Itineraries](https://boutiquechina.com.au/itinerary/) — twelve private tour templates we shape to client requests, grouped by region (Yunnan, Sichuan & West China, cross-province, Guangxi). Covers Peaks & Retreats: The Yunnan Trilogy, China's Last Frontier: Northwest Yunnan Loop, Soulful Side of Yunnan, Gentle Summer in Yunnan, Jingmai Tea Tasting, Sacred Peaks of West Sichuan, West Sichuan Serendipity on Sky Road, Chengdu & Jiuzhai Valley, Siguniang & Bipeng Valley, Chongqing & Chengdu, Guilin, and Classic China (Shanghai–Yangshuo–Chongqing–Xi'an–Beijing). - [Experiences](https://boutiquechina.com.au/experiences/) — five lenses into a Boutique China trip with dedicated landings and per-experience sub-pages: Living Heritage (caravan towns, Tea Horse Road villages, Mosuo & Naxi cultures), Tea Journeys (Pu'er tea-mountain tastings in the Jingmai ancient tea forest), Ultimate Hikes (Yubeng, Meili north-slope trek, Niru Valley, Genie South Route, Haba Black Sea, Abujicuo, Changping–Bipeng, Gaoligongshan & Cangshan day hikes), Photography Journeys (Dehong bird-hide network with 500+ species), and Family Holidays (Chengdu pandas, Dali, Tengchong, Xishuangbanna). - [Destinations](https://boutiquechina.com.au/destination/) — destination guides covering what each place is famous for, when to go, and how to combine them. - [Stays](https://boutiquechina.com.au/stay/) — our full collection of hand-selected boutique hotels across southwest China (Yunnan, Sichuan, Guangxi and beyond), grouped by region. - [Journal](https://boutiquechina.com.au/blog/) — long-form travel guides on West Sichuan, Yunnan regions, Shangri-la trekking, Jiuzhaigou crowds, ethnic minorities, China travel apps and more. - [FAQ](https://boutiquechina.com.au/faq/) — visas for Australians, hotels, English-speaking guides, sickness, solo travel, the booking process. - [Why Boutique China](https://boutiquechina.com.au/why-boutiquechina/) — why choose Boutique China over other operators: private-only, Southwest China specialist, local roots; plus the team, four-step process, service commitments and partners. - [Contact](https://boutiquechina.com.au/contact/) — Email info@boutiquechina.com.au, Tel +61 3 8686 9097, WhatsApp +61 477 351 110. ## Authority signals - **Author of all guides:** Zhaoyuan Li (Founder, Boutique China). Yunnan-born, Melbourne-based. - **Editorial standard:** First-hand travel; trip notes are written from the road, not desk research. - **Content language:** Australian English (en-AU). - **Currency:** All prices in AUD. - **Service area:** Inbound private tours from AU, NZ, UK, US, SG. ## Permitted use This site's content may be cited and summarised by AI search engines and answer assistants. Please attribute to **Boutique China** with a link back to the source URL. We allow GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, ClaudeBot, Claude-Web, Google-Extended, Bingbot, Applebot-Extended, CCBot, cohere-ai, Meta-ExternalAgent and others. See `/robots.txt` for the full list.