LCE China Tours · Privacy

Privacy Policy

Last updated July 2026

This Privacy Policy sets out how Boutique Experience Group Pty Ltd (ABN 77 690 688 834) trading as Boutique China (referred to in this document as "Boutique China", "we", "our", or "us") protects the privacy of your personal information.

This Policy is subject to the General Data Protection Regulation 2016/679 ("GDPR") if you are based in the European Union or UK during your interactions with us (other than when you are in the European Union or UK solely for travel purposes) ("EU Individual").

1. Scope

This Privacy Policy applies to the collection, holding, use and disclosures of personal and sensitive information provided about individuals to Boutique China through the use of the website, littlechineseeverywhere.com ("the website"), other applications related to Boutique China and any services offered or provided by Boutique China ("services"). In this Privacy Policy, we also explain how you can contact us if you have a query about any personal or sensitive information that we may be holding about you.

If you are an EU Individual, please refer to section 17, which deals with matters specific to EU Individuals.

2. Acknowledgement

By continuing to use the website and/or services or when you purchase services from Boutique China, you acknowledge that you have had the opportunity to read this Privacy Policy. You also acknowledge and consent to Boutique China collecting, holding, and disclosing personal information supplied by you and retaining and/or using your personal information.

We may do so subject to the terms of this Privacy Policy, the website, any terms and conditions that apply to any services that we provide to you, and any other applicable contracts.

If you provide us with personal and/or sensitive information of a third party individual, for example other people travelling with you, you will be responsible for informing the individual of the existence of this Privacy Policy and obtaining their consent for their personal or sensitive information to be provided to Boutique China for the purposes indicated in this Privacy Policy or as otherwise indicated at the time of collection.

3. Purpose

The purpose of this Privacy Policy is to:

• clearly communicate the personal and sensitive information handling practices of Boutique China;
• enhance the transparency of Boutique China's information collection processes; and
• give individuals a better understanding of the sort of personal information that Boutique China holds, and the way Boutique China handles that information.

4. Personal Information

In this Privacy Policy, "personal information" has the same meaning as defined by section 6 of the Privacy Act 1988 (Cth), as amended: information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in material form or not.

Personal information may include your name, address (including previous addresses), information about you (including medical information), passport or other identification documents, contact telephone number(s), e-mail addresses, bank account and credit card details, and details about flight, hotel, transfers and other related travel details and/or other information that is necessary for the delivery of our services to you.

5. Sensitive Information

We will only collect your sensitive information with your consent and where information is reasonably necessary for one or more of our services.

We will only use and disclose your sensitive information for the primary purpose for which it was collected or a purpose that is directly related to this primary purpose and is reasonably expected. You consent to the use and disclosure on this basis. If for example we have collected information about any medical conditions you are suffering, then you consent to us disclosing this information to our service providers (for example ground operators) if they reasonably have a need to know such information in order to safely supply services for your benefit.

We will not otherwise collect, use or disclose sensitive information about you unless required to do so by law.

In this Privacy Policy, "sensitive information" has the same meaning as defined by section 6 of the Privacy Act. Sensitive information may include information or an opinion about your health information.

6. Collection of personal information

In the course of regular business activity and in order to use the website and/or our services, Boutique China will from time to time collect, require and otherwise deal with your personal and/or sensitive information.

Boutique China collects personal and/or sensitive information from individuals in numerous ways, including when an individual:

• visits or uses the website or social media channels;
• contracts or corresponds with Boutique China in person or via telephone, email, mail or directly through our website;
• makes a purchase(s) from Boutique China or enquires about travel arrangements with us;
• makes payment of an invoice; or
• provides us with personal and/or sensitive information, including for example allowing information on social media to be shared with us or signing up for a promotion or competition or when you subscribe to receive marketing from us (e.g. a newsletter).

Boutique China does not generally take steps to:

• verify personal and/or sensitive information about any individual disclosed to it; or
• seek additional personal and/or sensitive information about any individual on the basis of information disclosed to it,

except in circumstances where it is reasonably necessary for us to do so or as may be required by law, including (but not limited to) confirming the identity of an individual seeking access to personal and/or sensitive information.

7. Cookies

To ensure we are meeting the needs and requirements of our website users, and to continue to develop our online services, we may collect aggregated information through the use of cookies:

• Strictly necessary cookies: These cookies are required for the website to function and cannot be switched off. They are usually set in response to actions such as setting privacy preferences, logging in, or filling in forms;
• Performance and analytic cookies: These cookies help us understand how visitors use our website, such as which pages are most frequently visited and how users navigate the site. This helps us improve the performance and usability of our website;
• Marketing and advertising cookies: These cookies may be used to deliver relevant advertisements, measure the effectiveness of campaigns, and track interactions with our marketing content across platforms.

We only use non-essential cookies (such as analytics and marketing cookies) where you have given consent through our cookie banner or preference settings, where required by applicable law.

When you first visit our website, you will be presented with a cookie banner allowing you to:

• accept all cookies;
• reject non-essential cookies; and/or
• manage your cookie preferences.

You can also change or withdraw your consent at any time by adjusting your browser settings or using the cookie preference tool available on our website (if implemented). Please note that disabling some cookies may affect the functionality of certain parts of the website.

Some cookies may be set by third-party service providers, such as analytics tools or advertising platforms. These third parties may process your data in accordance with their own privacy policies.

8. Use of personal information

Any personal information collected by Boutique China will be used for the purpose for which it was given to Boutique China, for purposes which are directly related to those purposes, for purposes which you have otherwise consented to, or otherwise in accordance with the law or this Privacy Policy.

9. Direct marketing communications

We may contact you using the contact details which you provide to us in order to provide you with direct marketing communications about our services in accordance with the law.

You may opt out of receiving direct marketing communications from us at any time by contacting us using the details set out below or by functionality within such communications.

10. Disclosure

We may disclose personal and/or sensitive information we hold to various persons including to:

• our directors, officers, employees and other associated companies or related entities or organisations;
• our contracted service providers;
• credit card providers, credit reporting and fraud checking agencies;
• government, regulatory and law enforcement agencies where the disclosure is required or authorised by law;
• our professional advisors, including our accountants, auditors and lawyers;
• third party suppliers of products or services which you have selected (such as airlines, ground operators, hotels and insurance providers);
• third party travel service providers who assist in fulfilling the booking you have made;
• any online booking facility operator and host and others who assist in providing these services.

11. Overseas Disclosure

We may disclose personal and/or sensitive information to overseas recipients in order to provide services.

Generally, we will only disclose your personal information to these overseas recipients in connection with our services such as facilitation or fulfilment of your travel booking and/or to enable the performance of administrative and technical services by them on our behalf.

12. Access to personal information

If you would like access to your personal and/or sensitive information, please contact our office directly via the contact details found below under "Contact".

13. Correction of personal information

If Boutique China holds personal and/or sensitive information about you and you believe that any of the information we hold about you is inaccurate, out of date or incomplete, please make a request to our office for correction. Contact details can be found below.

14. Storage and Security

Boutique China will take reasonable steps to protect the personal and/or sensitive information we hold from misuse, interference, loss and unauthorised access, modification or disclosure. Boutique China may store personal information physically and/or electronically.

15. Links — external websites

Please note that our website may contain links to other external websites. These links are provided as a convenience to you. Boutique China is not affiliated with these sites and accordingly has no control over, and is not responsible for, their content, activities, privacy practice or other policies. Links to external websites are not covered by this Privacy Policy.

16. General — Change to Privacy Policy

This is our current Privacy Policy. Please note that we reserve the right to amend, modify, remove or vary this Privacy Policy at any time and without notice. You should check this page regularly to take notice of any changes we may have made to this Policy.

To obtain a current version of our privacy policy, please contact Boutique China via the contact details below.

17. GDPR

If you are a resident of the European Union or the UK you have certain rights and protections under the EU General Data Protection Regulation and the UK General Data Protection Regulation regarding the processing of your personal data.

Where the GDPR applies, the meaning of "personal information" has the same meaning as "personal data" and the meaning of "sensitive information" will apply as information concerning the processing of special categories of personal information ("sensitive data") under the GDPR.

For the purposes of the GDPR we will either be the "data processor" or "data controller" for any personal information you provide to us in connection with our relationship. The precise role we will be assuming is dependent on the context of our relationship with you and the purpose of the processing being undertaken.

Under the GDPR, use of personal information must be based on a legal basis and we are required to provide you with information about this use. We rely on lawful means of processing your personal data, including the following:

• where it is necessary to fulfil a contract with you. This includes where we collect your personal data to enable us to provide you with our services;
• where you have given us valid consent to use your personal data. We will rely on that consent and only use the personal data for the specific purpose for which you have given consent;
• where it is to further our legitimate interests which could include usage statistics, analytics and internal analysis so we can improve our services to you.

We note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. If you need details about the specific legal ground Boutique China is relying on to process your personal data, please contact Boutique China.

Nothing in this Privacy Policy affects any rights you may have under the General Data Protection Regulation. To exercise any of your rights please contact Boutique China via the contact details set out below under "Contact".

18. Withdrawing your consent

You can withdraw your consent to our collection or processing of your personal data. You can do so by contacting us or by opting out of email newsletter communications by following the instructions in those emails or by clicking unsubscribe. If you withdraw your consent to the use of your personal data, you may not have access to our services and we might not be able to provide you with our services. In some circumstances, where we have a legal basis to do so, we may continue to process your information after you have withdrawn consent. For example, if it is necessary to comply with an independent legal obligation or if it is necessary to do so to protect our legitimate interest in keeping our services secure.

19. Contact

If you have any questions or concerns about how we handle your personal or sensitive information or if you wish to access or amend personal and/or sensitive information we hold about you, please make a request in writing. All correspondence should be directed to:

Email: [email protected]
Phone: +61 3 8686 9097

If you decide to contact us for any of the reasons above, we request that you provide us with sufficient details regarding your reason for getting in touch with us. We note that if necessary, we will ask you to provide us with a copy of your ID, passport or other valid identity document.

20. Complaints

If you have any enquiries about this Privacy Policy or wish to make a complaint about a matter relating to privacy please contact us using the details set out above (refer to "Contact").

We will investigate and consider any complaint received by us and a response will be provided to the complainant as soon as practicable.

You may also lodge a complaint with the Office of the Australian Information Commissioner or with your local data protection authority.